GfK mentioned the lower than 10% penetration of private computer systems (PC) within the nation will drive development of equipment and peripherals.
“In 2021, the IT device market saw record demand, and the momentum continued in 2022 with offline PC sales increasing by 27% compared to 2019. Several factors, including the growing importance of IT devices among the middle-class section, hybrid work culture and enhanced awareness among the younger generation, have contributed to favorable market trends,” mentioned Anant Jain, head of market intelligence – India, GfK.
GfK mentioned shoppers are not desirous about solely conventional IT peripherals, similar to mouse and keypads. The marketplace for merchandise with superior options like cordless, Bluetooth and programmable mouse keys is continually increasing, it mentioned. Honeycomb design mouse and people with 5 or extra keys are rising in recognition.
Western India is the most important marketplace for pc mouse and keyboard units contributing almost 30% to whole gross sales in 2022, carefully adopted by the north. The contribution of south has elevated from 20% to 22-24% final yr, whereas east has remained flat at 18-21%, in accordance with GfK knowledge.
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The researcher mentioned the gaming sector has additionally reported enlargement in the course of the pandemic with 74% of surveyed city Indians having performed video video games on a private pc a minimum of as soon as and 88% having performed video games on smartphones and tablets.
Source: economictimes.indiatimes.com