Amazon Great Indian Festival 2023: Amazon witnessed 2.5 occasions extra gross sales of smartphones within the premium phase in the course of the Great Indian Festival 2023 when in comparison with final yr. The e-commerce platform mentioned that the surge in gross sales was pushed by affordability choices corresponding to ‘No Cost EMI’ and ‘Exchange Offers’. According to particulars shared by the corporate, the vast majority of individuals (60 per cent) bought 5G-ready telephones in the course of the interval.
During the month-long competition, which began on October 8, 2023, the e-commerce platform achieved an all-time excessive in gross sales for large-screen TVs (55 inches and above) recording over 50 per cent larger gross sales than 2022.
“Customers from 99.7% pin codes shopped during the month-long celebrations with 80% of the customers shopping from tier 2 & 3 towns like Jalandhar, Kolhapur, Midnapore, Visakhapatnam and more,” Amazon mentioned in an announcement.
This yr’s gross sales additionally noticed over 35 per cent improve in small and medium companies receiving gross sales when put next with 2022.
“The 2023 festive season saw the highest-ever number of sellers receiving a sale. Over 750 sellers made sales worth crores, and over 31,000 sellers made sales worth lakhs. The highest number ever during any festive period,” it mentioned.
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“With over 38,000 sellers achieving their highest-ever single-day sales and more than 40 lakh new customers shopping for the first time for their favourite products and brands, it was the best-ever festive season for Amazon India and its partners.”
There was additionally a surge in UPI cost because the e-commerce platform noticed two-fold development in Amazon Pay UPI customers when put next with 2022.
In order to make procuring extra reasonably priced for purchasers, the e-commerce platform supplied gives from six banks together with SBI Banks, ICICI Bank and extra; with the gives being accessible to 65 per cent of India’s bank card base and 36 per cent of India’s debit card base.