New England Patriots tight finish Hunter Henry (85) celebrates his landing run in opposition to the Cleveland Browns throughout the third quarter at FirstEnergy Stadium, Oct. 16, 2022.
Scott Galvin | USA Today Sports | Reuters
The National Football League is finalizing a deal for the rights to its subscription-only package deal of video games generally known as Sunday Ticket with Google’s YouTube TV, in keeping with individuals acquainted with the matter.
The league has been in negotiations for months for the rights to the package deal, lengthy held by DirecTV, with the purpose of inking an settlement with a streaming service to broaden the NFL’s attain and partnership.
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The deal, nevertheless, won’t embrace a stake in NFL Media, which incorporates the linear cable channels NFL Network and RedZone, which the league has been purchasing alongside the Sunday Ticket rights, one of many individuals stated. The sources requested to not be named as a result of discussions are ongoing.
The Wall Street Journal reported on the present standing of the talks earlier. An NFL spokesperson declined to remark, and Google did not reply to requests for remark.
NFL Commissioner Rodger Goodell beforehand stated whereas the NFL was packing the minority stake with Sunday Ticket, it might determine to promote every property individually.
Terms of the deal have been nonetheless being ironed out Tuesday, the individuals stated. DirecTV has been paying $1.5 billion yearly since 2015. The NFL has been searching for a purchaser for Sunday Ticket prepared to pay between $2 billion and $3 billion.
Goodell stated earlier that the league aimed to announce a rights cope with Sunday Ticket by the tip of the autumn. The Sunday Ticket package deal has been the NFL’s solely set of media rights that has but to be renewed by 2030.
The cope with YouTube TV comes after numerous media operators, together with Amazon, Apple and Disney’s ESPN, thought of the rights to the property.
The NFL was in shut talks with Apple till not too long ago, the individuals stated. However, present restrictions round Sunday Ticket had slowed negotiations with Apple in latest months, CNBC beforehand reported.
The league has been trying to diversify its partnerships with media firms and have a much bigger presence in streaming.
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