The first tv commercial for President Biden’s re-election marketing campaign aired on Wednesday, a gap salvo that leans closely on photographs of the American flag, warns of home threats to democracy and repeatedly invokes the phrase “freedom.”
The Democratic National Committee purchased time for the advert, a 90-second spot known as “Flag,” to run nationally on MSNBC and to run domestically on stations in Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin. Mr. Biden formally entered the race on Tuesday.
The advert buy is small, a largely symbolic outlay in elements of battleground states and on a liberal news community. The D.N.C. mentioned it was the primary of two adverts in a two-week, seven-figure buy.
But its content material alerts an try to reclaim the mantle of patriotism — and the safety of democratic values, stability and rights — for Democrats, at the same time as Republicans accuse them of pursuing a radical liberal agenda. The advert additionally portrays Mr. Biden as Americans’ finest defender in opposition to “an extreme movement that seeks to overturn elections, ban books and eliminate a woman’s right to choose.”
“In small towns and big cities, we raise our heads, our eyes, our hearts, for America, for the idea of this great country,” the advert says. “Joe Biden is running for re-election to make certain that the sun will not set on this flag. The promise of American democracy will not break.”
The content material and tone of the advert echo Democrats’ messaging in Wisconsin earlier than its high-stakes judicial election early this month. Voters there overwhelmingly supported a liberal candidate for the State Supreme Court who brazenly backed abortion rights and forged the election as a battle for defense of “rights and freedoms.”
A prime Democratic tremendous PAC, Priorities USA, additionally started a six-figure digital advert marketing campaign in the identical six battleground states on Wednesday, the group mentioned. It added that it deliberate to spend $75 million on promoting in these states.
The phrase “freedom” seems at the very least seven instances within the D.N.C. advert — together with the liberty for youngsters to be protected from gun violence and the “freedom for women to make their own health care decisions.” Like a lot different messaging from Mr. Biden and Democratic leaders, the advert doesn’t use the phrase “abortion.”
Former President Donald J. Trump — the front-runner for the Republican nomination in 2024 — can be not talked about by identify, however the advert does characteristic video of his supporters on the Capitol riot on Jan. 6, 2021.
The American flags that dotted the primary 16 seconds of the advert — positioned above suburban homes, fluttering atop the Marine Corps War Memorial in Washington, set in opposition to a yard soccer recreation — give technique to “Trump 2020” flags being waved by offended supporters.
Source: www.nytimes.com