Social media’s newest quick meals fascination has a easy formulation: one sesame burger bun plus 20 slices of American cheese.
This invention from Burger King Thailand has no sauce, pickle or vegetable adornments. Nor does it have a patty. By many accounts, the cheese is usually not even grilled or melted.
The so-called Real Cheeseburger prompts disbelief, however Burger King Thailand confirmed the brand new menu merchandise was actual in a Facebook put up asserting it on Sunday: “Not for fun, this is for real!”
The sandwich was priced at 109 Thai Baht, about $3.15, and Thursday can be the final day it was accessible, the corporate mentioned. In an e mail, it described the Real Cheeseburger as a “limited-time offer.”
The sandwich’s life span was lower than every week.
While the Real Cheeseburger was by no means acknowledged as a culinary masterpiece, its distinctive cheese tower geometry and terrifying ingredient simplicity attracted outsize consideration.
Social media posts confirmed prospects sampling the sandwich, with mounds of American cheese seeming to fuse along with every chunk.
Reviews of the Real Cheeseburger weren’t variety.
On the Thai news website Coconuts Bangkok, Nicky Tanskul mentioned “it was the driest burger I’ve ever tasted” as a result of it lacked sauce and a patty.
Eric Surbano of the media firm Lifestyle Asia mentioned the dry sandwich was “a shock to the digestive system.”
“It makes me wonder why Burger King thought of this aside from the viral aspect of it,” Mr. Surbano mentioned. “Perhaps they just have a surplus of cheese lying around. Perhaps they just hate us.”
Fast meals corporations have lengthy relied on stunning meals formulation to attract in new prospects.
In January, Burger King Thailand additionally offered a burger with a chocolate bun and French fries drizzled with chocolate sauce.
In the United States, KFC created a sandwich known as the Double Down, which used two hunks of fried rooster rather than bread, promoting it for brief spans in 2010, 2014 and March of this 12 months.
Dunkin’ Donuts debuted a breakfast sandwich in 2013 that put eggs and bacon between two halves of a glazed doughnut.
Pizza Hut within the United States offered a pizza in 2015 with a crust that was embellished with 28 tiny sizzling canine resembling pigs-in-a-blanket.
It was known as the Hot Dog Bites Pizza.
That pizza had been successful in Asia earlier than it was launched within the United States, however Burger King had unhealthy news for these hoping an analogous destiny for the Real Cheeseburger.
The firm mentioned in an e mail that the sandwich “will not be featured in the United States nor elsewhere.”
Source: www.nytimes.com