New York
Act Daily News
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Taco Bell is bringing again a fan-favorite menu merchandise, however you need to act quick.
Crispy rooster wings are again for a restricted time, following a profitable addition final yr. Each order incorporates eight bone-in wings coated in a queso seasoning, and prices $6.99. Wings go on sale starting January 26 by means of February 9 — every week longer than final yr’s run.
New this yr is a “wings filter” on its app that exhibits which Taco Bell areas have the wings. That will seemingly assist loyal followers who went wild for the stunning addition final yr.
Also starting subsequent week for a restricted time, Taco Bell can also be promoting a $22 “Ultimate GameDay Box” that options one Mexican Pizza, 4 crunchy tacos and eight wings.
Fast meals chains, together with Taco Bell, are at all times shaking up their menu to attract consideration and appeal to social media consideration as a method to lower by means of the noise. In explicit, limited-time gadgets are an essential advertising and marketing device for the meals trade to attract foot site visitors and buyer curiosity.
Last month, the chain introduced it was testing two new types of its Mexican Pizza (a Cheesy Jalapeño Mexican Pizza and a Triple Crunch Mexican Pizza) in two US cities for a restricted time.
The Mexican Pizza has been an unlimited success for the chain. When the merchandise returned in May 2022, it shortly offered out and compelled the corporate to tug it from menus for about three months till it had sufficient elements for it to return.
Taco Bell mentioned that in its preliminary run, it offered 20 million Mexican Pizzas throughout the nation, and attributed progress in loyalty membership to prospects’ need for early entry to the product.
Yum Brands, which owns Taco Bell, releases its subsequent earnings on February 8.