New York
Act Daily News
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The common NFL Sunday Ticket package deal is leaving DirectTV and heading to YouTube TV.
The NFL introduced the partnership with YouTube TV, owned by Google, on Thursday. It follows years of hypothesis about which media firm can be subsequent to personal the rights to Sunday Ticket, which broadcasts all out-of-market NFL video games to followers.
NFL Sunday Ticket launched in 1994 and has been distributed on DirecTV’s satellite tv for pc service because it started. Starting subsequent season, NFL Sunday Ticket will likely be accessible as an add-on package deal on YouTube TV and standalone on YouTube Primetime Channels.
Terms of the deal weren’t disclosed. The Wall Street Journal reported that YouTube pays a mean worth of roughly $2 billion a yr for the rights to the seven-year package deal.
NFL Commissioner Roger Goodell stated the take care of YouTube will “usher in a new era of how fans across the United States watch and follow the NFL.”
YouTube TV, a subscription streaming service with greater than 100 channels, has been increasing its reside sports activities content material lately. In 2020, the NFL began streaming NFL Network and NFL RedZone to YouTube TV subscribers.
The poaching of Sunday Ticket from DirecTV additionally represents a significant increase to YouTube TV, one of many many on-line tv providers that seeks to exchange cable and satellite tv for pc tv.
The NFL is the preferred reside tv content material in America, and the deal is the newest signal that reside sports activities is shifting from cable to streaming platforms. Amazon
(AMZN) and Apple
(AAPL) have additionally each struck main sports activities offers lately.