Chandrasekhar was talking at an occasion by the Digital News Publishers Association in New Delhi on Friday.
“We hope to address this issue of disproportionate control and imbalance of dynamics between content creation and its monetisation and the power that ad-tech companies and platforms hold today,” the minister mentioned.
The dynamics of content material creation and its monetisation is impacted by a “deeply inbuilt imbalance” because of the construction of the web, and it leaves smaller organisations severely deprived, he added.
“It is not really the right thing for a country like ours where we have potentially hundreds of thousands of small content creators and many value, truth-driven news organisations,” Chandrasekhar mentioned.
To clear up this situation, the federal government might observe a path much like that of Australia, he mentioned.
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The Australian Competition and Consumer Commission (ACCC) had in 2019 submitted a 623-page report back to the Australian authorities specializing in the “impact of digital platforms on the choice and quality of news and journalism”. In its report, the ACCC mentioned the “imbalance in the regulatory treatment of content delivered via traditional Broadcasting”, in comparison with digital platforms resembling Meta Inc (previously Facebook) and Google, was “distortionary” and must be addressed by the federal government.
On Thursday, Paul Fletcher, a member of the Australian House of Representatives and the nation’s former communications minister, instructed ET that India and different nations ought to look to go laws with enabling mechanisms to deliver Big Tech corporations and news, media, and content material publishers collectively to work out industrial offers.
During his tackle on Friday, Fletcher reiterated that whereas he didn’t want to inform regulators in India or wherever else how they need to take care of this situation going ahead, there have been classes to be learnt from Australia’s dealing with of the topic.