The report, titled ‘The State of WhatsApp Marketing 2023’, highlighted that 72% of the shoppers that had been part of a survey stated they solely interact with manufacturers by personalised messaging. Additionally, it stated that 85% of the shoppers had been interested by receiving proactive notifications comparable to product suggestions, back-in-stock alerts, pricing updates, and so forth.
“With a reach of over 2 billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and engage with prospects across the globe,” stated Aakrit Vaish, CEO and co-founder, Haptik.
WhatsApp Business was launched in 2018 to facilitate communication between companies and clients, and has been including options and providers to grow to be a full-stack buyer engagement platform.
For the approaching 12 months, the report pegged funds on WhatsApp, in addition to business listing search to grow to be key instruments for WhatsApp Business. Last month, the messaging platform stated that it was increasing ‘Directory’ — a function akin to telephone book that lets customers browse and uncover native small companies — in Brazil, with a rollout deliberate in a number of different markets together with Indonesia, Mexico, Colombia, and the UK.
The Haptik report identified that WhatsApp messages have an open fee of 98% and a clickthrough fee of 45%. It additionally listed industry-specific use-cases for sectors comparable to retail, healthcare, media & leisure, fintech, edtech, journey & hospitality.
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Reliance Retail’s on-line grocery platform JioMart has been built-in with WhatsApp, enabling clients to put orders instantly from the messaging app, and the Haptik report stated that since its launch in November 2021, JioMart has witnessed a 68% repeat buy fee by the WhatsApp channel, clocking 1,500 common day by day orders.
Similarly, tyre producer CEAT, which has tied up with Haptik to construct a WhatsApp chatbot to generate gross sales leads, has witnessed a six-fold improve in lead technology for the reason that implementation of the chatbot, although its result in conversion fee was recorded at 28%.
“Our chatbot conversations and leads have grown since we implemented the WhatsApp chatbot. Automating the chatbot has reduced agent load, thus reducing acquisition and manpower costs,” stated Vidur Anand, head of e-commerce at CEAT. For the WhatsApp channel, CEAT stated lead technology prices had been 70% decrease than social media channels.