Meta Platforms’ WhatsApp Business utility is now catering to greater than 200 million customers on its platform, a four-fold soar from about three years in the past, chief Mark Zuckerberg stated on Tuesday.
The improve in person base comes as Meta shifts focus to the event of business messaging, as an unsure economic system slows down its core promoting business.
Meta stated it could shortly start testing options which can assist small companies run advertisements that click on to the messaging platform with out the necessity for a Facebook account.
Small and medium companies would be capable of ship personalised messages comparable to appointment reminders and updates on a vacation sale to their clients for a payment.
Meta has been working to monetize its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees business messaging as the corporate’s subsequent pillar.
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Source: economictimes.indiatimes.com