Channel Factory is a Google-certified world expertise and information platform which helps maximise efficiency effectivity and contextual suitability to ship quantum leaps in marketing campaign performances.
“We are delighted to enter the Indian market in collaboration with Y&A Transformation. India is likely one of the most taking place and matured digital markets. If the current IPL bids or the 2023 AdEx projections are any indications of the place digital advert spends in India are headed, we imagine we’re on the proper place and proper time,” said Channel Factory Chief Growth Officer, Global, Robin Zieme.
He said Channel Factory has placed $550 million worth of ad revenue with YouTube last year, almost doubling the investments each year. “There’s lots advertisers can acquire from our answer.”
Y&A Transformation founder Yesudas Pillai, who will also serve as Country Lead, Channel Factory, said, “The Channel Factory expertise helps advertisers deconstruct the YouTube ecosystem with 35 million channels and 25 billion+ month-to-month views. It was seeking to enter India and was searching for a strategic partnership in India. Both obtained on the desk and at last, minds and functions met. The present partnership is strategic the place we function as Channel Factory in India.”
According to GroupM’s ‘This Year Next Year’ report, the size of the digital ad market in India is projected to jump by 20% to Rs 82,542 crore in 2023 over the previous year.
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Pillai said impression wastage and brand safety are two of the biggest challenges being faced by brands. “Our expertise makes use of creator information, audio transcripts, efficiency information, and human overview filters to ship most model suitability and enhanced contextual concentrating on capabilities for our shopper’s campaigns on YouTube.”Pillai said any advertiser who has video-led investments in digital can be Channel Factory’s client.
“Within simply a few weeks of us speaking to some recognized shoppers, even earlier than the official launch, we’ve got a dozen shoppers already exploring our platform and they’re all excited concerning the outcomes.”
In the first stage of its expansion, Channel Factory’s ad solutions will be video and YouTube-focused. “Channel Factory additionally has a product for Meta which can occur subsequently in India.”
Source: economictimes.indiatimes.com