Twitter CEO Elon Musk introduced modifications to the platform’s direct messages characteristic together with the introduction of encryption.
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Twitter’s energy customers are nonetheless coming to the app, however fewer are posting on it since Elon Musk’s acquisition late final yr, based on a survey from Pew Research Center.
“The Center’s new analysis of actual behavior on the site finds that the most active users before Musk’s acquisition – defined as the top 20% by tweet volume – have seen a noticeable posting decline in the months after,” the survey’s authors wrote on Wednesday. “These users’ average number of tweets per month declined by around 25% following the acquisition.”
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Additionally, about six in ten U.S. adults who’ve used Twitter previously yr stated they’ve just lately taken breaks from the service, and 1 / 4 of the group indicated they won’t use Twitter a yr from now, the survey stated.
The new information underscore the challenges dealing with Twitter’s incoming CEO, Linda Yaccarino, who will exchange Musk. She’ll be taking up the ailing social media service, which has misplaced numerous advertisers over the previous few months on considerations that racist and in any other case inappropriate content material has flourished since Musk’s takeover.
Yaccarino, who just lately resigned from her place as NBCUniversal international promoting chief, might want to restore relationships with Twitter’s advertisers and get a grasp on content material moderation. Musk has slashed the corporate’s workforce by about 80% to roughly 1,500 workers, eliminating some those who he ought to’ve saved, he acknowledged in an interview with CNBC on Tuesday.
“Desperate times call for desperate measures,” Musk stated. “So there’s no question that some of the people who were let go probably shouldn’t have been let go.”
The Pew survey additionally confirmed most of Twitter’s content material is produced by a small group of energy customers.
“Since Musk’s acquisition, 20% of U.S. adults on the site have produced 98% of all tweets by this group,” the survey stated.
Upon request for remark, Twitter responded with its now customary poop emoji.
Watch: Elon Musk on Twitter’s new CEO
Source: www.cnbc.com