Twitter to share ad revenue with some content creators

Twitter will begin sharing income from commercials with a few of its content material creators, Chief Executive Elon Musk mentioned on Friday.

Effective Friday, income from adverts that seem on a creator’s reply threads, can be shared. The person have to be a subscriber of Blue Verified, Musk mentioned.

Musk, nevertheless, didn’t give particulars in regards to the portion of income that may be shared with customers.

Twitter has seen advertisers flee amid worries about Musk’s strategy to content material moderation guidelines, impacting its income.

Days after taking cost of the corporate, Musk mentioned Twitter had seen a “massive” drop in income and blamed activist teams for pressuring advertisers.

As Twitter CEO, Musk has targeted on decreasing prices and introducing new plans for Twitter Blue subscription service, which affords the sought-after “verified” badge.

Separately, Musk mentioned on Friday that legacy Blue Verified could be scrapped in a number of months because it was “deeply corrupted”.

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