Twitter has introduced to close down its `Moments` characteristic that was initially launched in 2015 to permit curated assortment of tweets that customers may create.
The firm mentioned that the present Moments will keep on the platform however customers won’t be able to create new ones.
“Not all moments last. As of today we`re removing the option to create Moments for most users as we focus on improving other experiences,” the corporate posted.
“You can still see past Moments and follow Live events on Twitter,” it added.
As a part of Elon Musk`s dream to make Twitter a clutter-free expertise, the corporate has additionally eliminated “tweeted from” labels for many customers.
In 2018, Twitter India had rolled out sponsored “Moments” — a brand new customized characteristic to allow manufacturers companion with premium publishers and develop model integrations.
“Sponsored Moments” gave advertisers the flexibility so as to add a branded cowl picture to the “Moment” in query in addition to insert their very own model`s tweets into the round-up.
For publishers, “Moments” was an end-to-end resolution for publishing and monetising all types of content material on the micro-blogging platform, together with Tweets, photographs, movies and GIFs.
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It additionally allowed publishers to provide and inform tales about occasions simply.
Moments, launched to tackle Instagram and Snapchat`s “Stories” characteristic, appeared as a separate tab on a consumer`s profile and helped them hold monitor of tales and breaking news by curating associated content material.