The jury rejected Stitch Editing’s argument that TikTok confuses customers by utilizing the Stitch identify to model the favored social-media platform’s know-how for “stitching” movies collectively.
A Stitch spokesperson mentioned the corporate was disenchanted with the decision. A consultant for TikTok had no instant remark.
Stitch Editing has edited commercials for Nike, Samsung and Louis Vuitton and music movies for artists just like the Rolling Stones and Lady Gaga. It sued the short-video platform in 2021 over its Stitch know-how, which permits customers to splice different movies on the platform into their very own.
Stitch Editing informed the court docket that TikTok’s use of “Stitch” gave customers the mistaken impression that the businesses are affiliated and threatened to drown out its model.
TikTok has argued that Stitch Editing’s trademark in its identify doesn’t give it a “global monopoly on use of the word ‘Stitch’ to refer to the process of combining video clips together.”
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Stitch Editing had requested $116 million in damages, a spokesperson for the corporate mentioned.
Source: economictimes.indiatimes.com