Social media app TweetDeck placed behind paywall

Social media app TweetDeck started going behind a paywall on Tuesday, with customers of platform X, previously often known as Twitter, being diverted to a paid-subscription sign-up web page after they tried to entry it.

X introduced in July that TweetDeck, a preferred program that enables customers to watch a number of accounts and lists of customers directly, can be out there solely to “verified” account holders from August.

On Tuesday, customers making an attempt to entry the service, now rebranded as X Pro, had been required to pay for X’s blue checkmark verification for an annual charge of $84.

The social media agency, purchased by billionaire Elon Musk final 12 months, has been thrashing round for tactics to make a revenue, chopping employees and ramping up its paid-for subscriptions.

Last week, CEO Linda Yaccarino mentioned that the corporate was “close” to breaking even and would beef up staffing that had been slashed by Musk.

X’s verified customers are principally those that have paid to obtain the blue checkmark, although Musk has gifted the verification image to some.

TweetDeck, launched greater than a decade in the past, reveals messages in columns and its search and posting features function otherwise to the web site or the app. Twitter purchased London-based TweetDeck in 2011, with expertise media placing the value tag at $40 million on the time.

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