Samsung has introduced the launch of its top-of-the-line, premium Side-by-Side Refrigerator vary for 2023. This new vary is 100% manufactured in India and comes with a number of India-specific options based mostly on shopper insights that may make the lives of customers handy and higher.
This all-new IoT-enabled line-up has been thoughtfully designed to cater to particular refrigeration wants of new-age Indian customers akin to customizable storage, glamorous exteriors, comfort via Connected Living, by no means ending leisure, vitality effectivity and extra.
As a primary, all fashions of the brand new vary can be Wi-Fi enabled and geared up with Smart Things app performance to strengthen Samsung’s ‘Powering Digital India’ imaginative and prescient.
It comes geared up with Convertible 5-in-1 mode for customizable space for storing, Samsung’s Twin Cooling PlusTM know-how for exact cooling and Curd MaestroTM that enables customers to make curd at dwelling in a wholesome and hygienic manner. To enable higher house utilization, customers can now detach the curd making compartment, when it isn’t in use.
In this new vary, Samsung, for the primary time, has introduced collectively its cutting-edge proprietary applied sciences to create a brand new benchmark in refrigeration, BESPOKE Glass Finish to up the glam quotient and IoT-enbled FamilyHub 7.0 to supply limitless leisure and a linked residing expertise.
To cater to the design style of the trendy customers who need their fashion to replicate in the whole lot they do, the 2023 Side-by-Side fridges include 4 BESPOKE Glass Finish colour choices – – Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.
To provide a linked residing expertise, these fridges include Family Hub 7.0 that lets them management their good gadgets by way of SmartThings app. It additionally gives limitless leisure, recipes suggestion foundation what’s saved within the fridge, reminders for meals expiry, and so forth.
The new line-up’s AI Energy Saving Mode works on Wi-Fi based mostly machine studying that optimizes the fridge and freezer temperatures to allow as much as 10% vitality financial savings.
As an {industry} first, Auto Open Door with its ‘touch sensor’ opens the door with a mild contact. Thus, in case of soiled arms, one can merely preserve their hand on the door sensor and the door will open.
The new vary additionally has the not too long ago introduced industry-first 20-year guarantee on Digital Inverter Motor compressor, thus guaranteeing sturdiness of the product and providing customers peace of thoughts.
“Our new 2023 Side-by-Side fridge line-up has been designed to handle three key Indian shopper wants – customizable storage for various refrigeration necessities as per the season or event, stunning aesthetics that add to the kitchen décor and comfort via linked residing. Coupled with vitality effectivity and a 20-year guarantee, these fridges are the proper selection for contemporary Indian customers. We are anticipating an enormous demand and count on this section to develop by 100% for the {industry}, led by our new Side-by-Side fridge line-up,” stated Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
Price & Availability
Priced at INR 113,000 onwards, the brand new line-up can be accessible beginning right now throughout offline and on-line retailers, in 653L internet capability in 4 BESPOKE Glass Finish colour choices – Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.