ONDC is actively engaging with brands, says DIF head Arvind Gupta

Consumer items entrepreneurs contribute massively to the Indian consumption story, and the Open Network for Digital Commerce (ONDC) is participating with them actively to step up participation and onboard the know-how facilitator, mentioned Arvind Gupta, ONDC board member and cofounder and head of Digital India Foundation.

Gupta was talking on the launch of Publicis Groupe’s report on ONDC for entrepreneurs.

“We are engaging with all businesses – whether packaged consumer goods, retailers, restaurants, traders, MSMEs, or state governments. We are like any other startup hungry for success. Since ONDC is the biggest disruptor for e-commerce globally, companies will need to realign their processes and networks. It’s not an overnight thing but the scale-up is massive,” he mentioned.

The report mentioned greater than two million retailers shall be enabled with ecommerce, over 250 million consumers will be capable to buy items and providers, and the platform will allow 75% pin code protection throughout India, including that ONDC will unbundle alternatives throughout trade verticals.
“The consumer packaged goods industry is the most advanced when it comes to awareness of ONDC. We are telling marketers how ONDC is going to disrupt ecommerce and how they can win this game,” mentioned Anupriya Acharya, chief government of Publicis Groupe, South Asia.

According to the report, banking and monetary providers, journey, transport, logistics, meals providers and hospitality are the opposite industries that are integrating with the facilitator along with the buyer packaged items trade.

“The ONDC is slightly more complex to adopt than just being an UPI business, and companies need to sort their own processes, technology and partnerships, besides rethinking their commerce strategies and supply chains. We need many players, from consultants and advisors to tech and infrastructure providers. We want them to come into play when this ecosystem starts buzzing,” Gupta added.

Local neighbourhood provides for classes, together with grocery, style, dwelling handicrafts, flight tickets, and insurance coverage, amongst others, shall be out there on ONDC. Currently, the tech platform doesn’t plan to cost any community payment. In the long run, nonetheless, a tiered transaction processing payment as much as 3% may very well be levied.

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