Meta exploring a new social network that could compete with Twitter

Meta is exploring a brand new decentralized, text-based social community that might compete with Elon Musk’s Twitter.

Tech publication Platformer reported that the mission, codenamed P92, could be constructed as a stand-alone app, however that customers would log in utilizing their Instagram credentials. The transfer might assist Meta appeal to a few of the Twitter customers who’re on the lookout for options after Musk took over and altered a few of the web site’s guidelines.

“We’re exploring a standalone decentralized social network for sharing text updates,” a Meta spokesperson informed CNBC on Friday. “We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”

The effort by Meta would increase its choices past Facebook, WhatsApp and Instagram, and into an area that has been dominated by Elon Musk’s Twitter. The mission is being led by Instagram head Adam Mosseri, Platformer mentioned.

Decentralized social networks, like Mastodon or Jack Dorsey-backed Bluesky, depend on particular person servers which use a uniform protocol, avoiding centralized management of content material and potential censorship.

It is not clear how lengthy Meta has been engaged on the P92 product, or whether or not the corporate has moved into the event course of. Moneycontrol, which first broke the story, cited an individual acquainted with the matter who mentioned the concept was nonetheless a “work-in-progress.”

Meta can be exploring integrations with present social networks like Twitter or Mastodon, partly counting on a protocol known as ActivityPub, Moneycontrol reported.