E-sports firm Krafton India on Tuesday stated it has roped in Bollywood actor Ranveer Singh as its model ambassador for Battlegrounds Mobile India (BGMI). With this collaboration, Krafton will launch its Play Pure marketing campaign, the corporate stated.
“We are elated to welcome Superstar Ranveer Singh to the BGMI family… this collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation,” Krafton India Chief Executive Officer Sean Hyunil Sohn stated.
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Singh stated as an artist he finds gaming to be an extension of his artistic expression.
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Source: economictimes.indiatimes.com