How young brands are creating collections with influencers to reach new audiences

In May, Prableen Kaur Bhomrah, a digital creator selling physique positivity, shared a video together with her 300,000-plus followers on Instagram, documenting the wrestle of India’s plus-size ladies find the suitable pair of denims. In a five-part sequence, Mumbai-based Bhomrah scoured a quick style outlet for the proper denims — in useless. The sequence, nevertheless, may conclude with a twist — the announcement of her personal line of denims for plus-size ladies