REA India, which is a subsidiary of Australia’s REA Group, is a full-stack actual property expertise agency and it owns three actual property portals — Housing.com, PropTiger and Makaan.com.
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The bulk of the income got here from Housing.com, one of many main actual property labeled portals in India.
“REA India Ltd’s strong results demonstrates our commitment to innovation and a leading role within the market,” REA India CEO Dhruv Agarwala advised PTI.
“Our steady efforts to enhance the reach of Housing.com and Proptiger.com demonstrate a thoughtful strategy that keeps us at the cutting edge of industry trends,” he added.
Agarwala stated the corporate has been centered on regular development in areas akin to viewers, client expertise, and model presence.
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“Our approach to revenue growth includes strengthening our presence in major markets and carefully extending into new cities to take advantage of emerging opportunities,” he stated. Agarwala stated the corporate has additionally developed specialised depth merchandise for builders and brokers, resulting in a notable 25 per cent improve in its buyer base.
In May, Agarwala had knowledgeable that Housing.com has seen a four-fold soar in month-to-month site visitors on its web site to over 20 million in comparison with pre-COVID stage on demand revival and quick adoption of digital instruments within the realty sector.
The development in site visitors prior to now three years has additionally been attributed to investments made in branding, promoting and advertising actions.
“COVID has positively impacted people’s attitudes towards home ownership and also towards using digital media and hence a large chunk of our stakeholders have come online,” Agarwala stated.
In December 2020, Australia’s REA Group acquired a controlling stake in Elara Technologies, which earlier owned these three portals, and renamed it as REA India.
Housing.com, which was based in 2012, is a proptech platform for owners/house seekers, landlords, builders, and actual property brokers.
It presents listings for brand spanking new properties, resale properties, leases, plots, business areas and co-living areas in India.
Founded in 2011, PropTiger.com is a housing brokerage agency. Makaan.com is an promoting platform.
Source: economictimes.indiatimes.com