Glance surpasses 30 million users in Indonesia; to launch Roposo next quarter

Glance, a Google and Reliance Jio backed Indian social media agency is planning to increase its companies in Indonesia, and launch its reside platform Roposo within the upcoming quarter, Piyush Shah, cofounder of InMobi Group and president and COO of Glance, instructed ET.

Roposo will add creator-driven reside content material on lock screens, he stated.

“This will provide creators multiple, differentiated opportunities for monetisation, wide scale reach, and unique engagement,” he added.

The firm additionally plans to supply extra gaming and reside sport streaming, by its gaming platform Nostra.

This 12 months, Nostra’s consumer base is predicted to double in Indonesia, Shah stated.

Additionally, Nostra goals to increase its video games library from 400 video games to 1,000 this 12 months by partnerships with gaming studios and builders worldwide.

“This creates a huge opportunity for Indonesia’s talent pool of game developers, to build and scale games through presence on lock screen – not just in Indonesia, but across Nostra’s other markets as well,” he stated. The firm has greater than doubled its worker base in Indonesia over the previous two years, and intends to proceed investing in native expertise and infrastructure.

Meanwhile, Glance crossed 30 million month-to-month lively customers (MAU) in Indonesia and over the subsequent one 12 months, the MAU is predicted to cross 50 million within the subsequent 4 to 6 quarters in Indonesia.

Glance lock display screen provides personalised and trending content material from native and world publishers throughout classes like sports activities, leisure, journey and life-style, gaming from sport studios and streamers, and reside content material from skilled creators.

More than 225 million shoppers globally use Glance on their Android smartphones throughout markets. In Indonesia, Glance has been current for round two years.

“Over the previous six months, our high three classes in Indonesia – leisure, video games, and know-how content material – have garnered 626 million, 591 million, and 411 million video views, respectively. Whether it is news, leisure, reside gaming, or well being and health content material, shoppers are discovering participating, personally related experiences on Glance,” Shah instructed ET.

Dalip Shahri, Director, Market Development Glance Indonesia, stated, “With the expansion of Nostra, as well as the intended launch of Roposo, we plan to have two to three partnerships with media publishers to help them harness the Glance lock screen for deeper engagement with their audiences.”

As per the Glance sensible lockscreen report 2023, it has a close to equal ratio of lively female and male shoppers and balanced engagement throughout age teams (40% aged 35 and above, 36% between 24 and 34 years).

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