The Tesla chief purchased Twitter for $44 billion in November 2022, after going forwards and backwards. Cut to July 2023, and Musk is about to kill Larry Bird, the corporate’s iconic blue chicken brand, named after the Boston Celtics basketball legend.
In a tweet on July 23, Musk, who turned govt chairman of Twitter after giving up his CEO chair to former NBCUniversal govt Linda Yaccarino final month, mentioned, “soon we shall bid adieu to the twitter brand and, gradually, all the birds”. He adopted it up with one other tweet saying that if he finds a adequate ‘X’ brand for Twitter, it might go stay worldwide by Monday.
Late Sunday evening Yaccarino tweeted saying X will transfer shortly into funds, banking and commerce.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” learn Yaccarino’s tweet.
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ETtech takes a have a look at the latest modifications at Twitter.Musk’s love for X
Musk, who can be CEO of spacecraft engineering firm SpaceX, merged Twitter Inc. with X Corp., a father or mother holding firm, in April 2023. In a courtroom submitting, the corporate revealed the merger and knowledgeable that Twitter Inc not existed. The intention of this transfer was to merge the microblogging website with an every part app referred to as X.
This is just not the primary time Musk has flirted with the thought of naming one in every of his corporations X. In 1999, Musk, together with Harris Fricker, Christopher Payne, and Ed Ho cofounded X.com, an internet financial institution which might later change into PayPal. In April 2012, Musk thought-about forming a holding firm referred to as X for Tesla and SpaceX. The Tesla cofounder purchased out the area identify X.com from PayPal in 2017.
Recent modifications
The checklist of modifications after Musk took over the reins consists of every part from a CEO change to chopping down employees and launching a subscription service permitting customers to purchase the as soon as coveted Blue Tick for $8 a month. More latest modifications embody Musk limiting the variety of tweets one might entry per day in addition to a change within the firm’s coverage on DMs.
Musk introduced that verified customers can be allowed to entry 6,000 tweets per day whereas unverified customers can be allowed to see solely 600 tweets, whereas the quantity was restricted to 300 tweets for brand spanking new customers. The twitter chief govt then mentioned the variety of accessible tweets can be elevated to 10,000 for verified customers, 1,000 for unverified customers, and 500 for brand spanking new customers.
Starting July 14, customers get messages solely from accounts they observe of their major inbox, whereas messages from verified customers they do not observe go to a secondary ‘request inbox’. This means customers who usually are not subscribed to the $8/month Twitter Blue plan won’t be able to ship DMs to customers who do not observe them.
Twitter, in April this 12 months, additionally allowed customers to supply their followers a subscription to their content material, together with longer textual content and hour lengthy movies.
A brand new id
Musk’s choice to rebrand Twitter comes days after the launch of Threads, a text-based app much like Twitter, by Meta. Threads even takes its identify from the time period for a sequence of tweets on Twitter. The Meta-owned app, which was launched on July 5, gained greater than 100 million customers in lower than 5 days, one thing that took ChatGPT two months and Instagram two and a half years to realize.
Musk even engaged in a verbal joust with Meta CEO Mark Zuckerberg after the latter launched Threads as a rival to Twitter. “You will get more laughs from this app than everything else combined,” Musk tweeted after Threads crossed 100 million customers.
Earlier Musk had referred to as the Meta CEO a ‘cuck’, replying to a screenshot of Zuckerberg reacting to messages concerning the Twitter chief. Cuck is a derogatory phrase used to explain a “weak” or “servile” man or one whose spouse is untrue.
On July 7, simply two days after the launch of Threads, Twitter threatened to sue Meta Platforms, accusing the Zuckerberg-led firm of hiring former Twitter staff who “had and continue to have access to Twitter’s trade secrets and other highly confidential information”, in a letter by Twitter’s lawyer Alex Spiro. Soon after taking on, Musk had fired 1000’s of Twitter staff en masse.
Source: economictimes.indiatimes.com