Cricketer Deepak Chahar, wife float fantasy sports app

Cricketer Deepak Chahar alongside together with his spouse Jaya Chahar has floated a sports activities tech enterprise JCDC Sports, which has rolled out a fantasy sports activities gaming platform TFG (Trade Fantasy Game).

The app will probably be obtainable on each iOS and Google Play Store.

Deepak would be the model ambassador of the platform whereas Jaya, who has been a media skilled, will handle the operations of the corporate as its founder and CEO.

The cricketer, who represents CSK within the IPL, stated essentially the most distinctive function on the platform is that customers should construct fantasy groups with solely six gamers in comparison with different apps which permit customers to create a fantasy crew with 11 gamers.

“The six-player fantasy team and the wild card (seventh player who would replace the lowest performing player in the user’s original team of six) will be the key unique features of the app. On our platform, users will have to play using cards (digital collectibles). We have created cards for each player,” Chahar instructed ET.

He additionally stated that TFG will reward customers who’re loyal and play regularly on the platform. “We are in this business for the long haul and our aim is to be at the top,” he stated.

JCDC Sports founder & CEO Jaya Chahar stated the corporate is concentrating on 1 million downloads for the fantasy sports activities app by FY24. “Our revenue target is Rs 18 crore by FY25. We aim to be EBITDA positive from the third year,” she stated. TFG will probably be charging 10-20% of the full prize pool created in a contest as platform charges from customers.

To promote the brand new platform, the corporate will probably be spending Rs 3 crore in FY24. She stated the corporate is specializing in digital advertising and marketing to advertise the platform.

The firm will leverage Deepak’s social media following to advertise the app. “I have not taken endorsement contracts from other fantasy platforms since I want to build my own platform,” he stated.

Jaya famous that the fantasy crew creation on the TFG is quicker and easier, which is among the insights that the corporate had gained whereas doing client analysis.

“As per our research, users are not loyal to any particular platform because they have not brought them closer to their stars. At the end of the day, fantasy sports are all about fandom,” she added.

The platform will even have options like fantasy clashes, buying and selling of playing cards and venue statistics. “The platform will provide a lot of stats, which will help users to build a team,” Deepak stated.

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