An advert spot through the Super Bowl prices thousands and thousands of {dollars}. Temu, the U.S. buying website launched by China’s PDD Holdings Inc., ran a 30-second advert through the recreation titled “Shop Like A Billionaire,” highlighting its ambitions to crack the worldwide e-commerce market.
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Temu, the U.S. buying app owned by Chinese e-commerce big Pinduoduo, aired a industrial through the Super Bowl.
It is uncommon for a Chinese agency to purchase a Super Bowl advert spot, which price thousands and thousands of {dollars}. But Temu’s effort highlights its ambition to crack the U.S. e-commerce market, following within the footsteps of one other Chinese on-line buying firm Shein.
The industrial, which aired Sunday through the first and third quarters of the sport between the Philadelphia Eagles and the Kansas City Chiefs, is titled “Shop Like A Billionaire.” It follows a younger lady who’s amazed on the low cost costs on clothes and accessories that Temu has to supply.
“The prices blow my mind. I feel so rich. I feel like a billionaire. I’m shopping like a billionaire,” goes the advert’s jingle.
Pinduoduo, which final week formally modified its title to PDD Holdings Inc, is one in all China’s greatest e-commerce corporations rivaling the likes of Alibaba and JD.com. The firm has tended to concentrate on lower-income shoppers by providing closely discounted merchandise. And it has been specializing in bringing agricultural merchandise, like greens, onto its platform to distinguish from rivals. The firm is value round $116 billion.
Pinduoduo quietly launched its cross-border buying website Temu within the U.S. in September, CNBC reported. The app has rapidly gained reputation and is ranked second on the Apple App Store and first on the Google Play retailer.
In the week by to Jan. 29, gross merchandise worth, or the worth of transactions on Temu, hit $46 million, a document excessive, in line with market analysis agency YipitData.
Temu sells merchandise in quite a few classes from vogue to electronics. It is at the moment providing free transport for a restricted time as a part of its Super Bowl promotion in addition to what it calls “Game Day Deals.”
Chinese e-commerce corporations from Alibaba to JD.com and now Pinduoduo have regarded to broaden abroad prior to now few years. PDD Holdings stated on Monday that it could start transport to Canada this month.
But different expertise corporations are additionally eyeing a slice of the multi-trillion world e-commerce pie. ByteDance, the Chinese guardian firm of brief video app TikTok, launched a vogue web site named If Yooou final yr. It is at the moment transport to the U.Ok., Spain, Italy, Germany and France.
Correction: This article has been up to date to mirror when PDD Holdings Inc. formally modified its title
Source: www.cnbc.com