ByteDance’s Douyin has been trialing a meals supply service since December because it appears to be like to develop its business past promoting.
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ByteDance advised CNBC on Wednesday that it has been testing a kind of meals supply service in China by way of its quick video app Douyin, probably pitting itself towards main e-commerce corporations like Alibaba and Meituan.
And the corporate is now contemplating extending the service past the trial.
Douyin is the Chinese model of TikTok that are each owned by ByteDance.
A Douyin spokesperson mentioned that the corporate has been “testing a feature in Beijing, Shanghai and Chengdu that enables merchants to promote and sell ‘group-buying’ packages to Douyin users in these select cities and have them delivered.”
Restaurant homeowners usually livestream on Douyin to market their business. While doing this, they will supply reductions and coupons for his or her meals to customers watching the movies. Multiple customers can then buy that supply and select a time inside two days for the meals to reach.
The mannequin could be very completely different from Meituan and Alibaba’s Ele.me that are each on-demand meals supply companies, very similar to Uber Eats.
“We would consider expanding the feature to more cities in the future depending on the testing results. There is no detailed timeline yet,” a Douyin spokesperson mentioned.
The firm has been testing the function since December.
China’s meals supply trade is dominated by Meituan and Ele.me.
But ByteDance’s tentative steps into the market suggests it desires a slice of the market, which was value $66.4 billion in 2022, in response to analysis agency IMARC Group.
ByteDance has been dipping its toes into completely different areas of on-line purchasing. Last yr, the corporate launched a trend web site referred to as If Yooou outdoors of China.
Source: www.cnbc.com