The Central authorities is making ready to curb spam calls and messages with blockchain expertise quickly. o curb the menace of Unsolicited Commercial Communication (UCC), TRA issued the Telecom Commercial Communications Customer Preference Regulations,– which put in place a framework for controlling UCC. With its implementation in a co-regulatory method with help from all Telecom Service Providers (TSPs), an ecosystem based mostly on blockchain (Distributed Ledger Technology-DLT) has been created. DLT has given transparency amongst telecom service suppliers and the regulator within the administration of UCC/spam.
The Regulation has mandated registration of all business promoters and telemarketers to register on DLT platform and search buyer consent for receiving varied sorts of promotional messages at time and day of their selection.
There are about 2,50,000 principal entities registered with greater than 6,00,000 headers and aroun .55,00,000 permitted message templates that are being pushed to shoppers by way of registered Tele Marketers and TSPs utilizing DLT platforms. This has resulted in substantial discount of buyer complaints to the extent of 60 per cent for Registered Tele Marketers (RTMs).
Now complaints are reported towards Unregistered Tele Marketers (UTMs), the place surge has been seen in pushing varied sorts of UCC SMSs. Additionally, UCC calls are additionally one of many issues which should be dealt equally together with UCC SMSs.
TRAI in coordination with varied stakeholders is taking essential steps to examine Unsolicited Commercial Communication from Unregistered Tele Marketers additionally. These steps include- implementation of UCC detect system, provision of Digital Consent Acquisition, clever scrubbing of the Headers & Message templates, utilizing AI (Artificial Intelligence) & ML (Machine Language), and many others.
TRAI has additional taken an initiative to kind a Joint Committee of Regulators (JCOR) consisting of Telecom Regulatory Authority of India (TRAI), Reserve Bank of India (RBI), Securities & Exchanges Board of India (SEBI) and Ministry of Consumer Affairs (MoCA) to border joint motion plan to curb monetary frauds utilizing Telecom assets.