Apple iPhone shipments grew 68 per cent (year-on-year) within the first half of this 12 months within the nation.
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In the primary half, Apple secured a 6 per cent market share within the Indian smartphone market and dominated the super-premium smartphone phase (priced between Rs 50,000-Rs 100,000) with a strong 63 per cent market share, based on knowledge from market intelligence agency CyberMedia Research (CMR).
CMR estimates the iPhone 15 shipments within the launch quarter to hover round 65 per cent, pushed by an elevated ‘Make in India’ initiatives.
iPhone home manufacturing within the nation has considerably elevated over the previous 4 12 months.
In one other push to its India manufacturing dream, Apple maker Foxconn began the native manufacturing of the next-generation of iPhone 15 at its Sriperumbudur facility close to Tamil Nadu quicker than ever.
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A small set of ‘Make in India’ iPhone 15 models is prone to be exported to different international locations inside a brief span of time from its international launch.Other Apple suppliers in India like Pegatron and Wistron (being acquired by the Tata Group) may even assemble iPhone 15 as quickly as potential, based on sources.
CMR anticipates a 25 per cent YoY progress in iPhone shipments with the iPhone 15 collection.
iPhone 14 collection shipments in launch quarter have been round 58 per cent and iPhone 13 collection have been round 23 per cent within the nation.
“Apple has enjoyed a positive growth trajectory in India in recent years, with sales of its older generation iPhones steering growth. The upcoming iPhone 15 series is poised to maintain this growth momentum,” Prabhu Ram, Head-Industry Intelligence Group, CMR, instructed IANS.
However, its success will hinge on Apple’s means to successfully handle any potential manufacturing challenges and cargo delays with the 15 line-up, and particularly the ‘Pro’ fashions, he added.
The market momentum for iPhones in India have been pushed by the gross sales of the earlier generaIon iPhones.
Apple is internet hosting its subsequent massive international product launch — showcasing the recent lineup of iPhone 15 collection — on September 12. The tech large can be anticipated to announce new Apple Watches on the occasion.
Source: economictimes.indiatimes.com