Amazon promised to provide merchandise from rival sellers equal visibility within the “buy box,” a premium piece of actual property on its web site that results in greater gross sales, EU’s govt Commission stated.
The firm additionally pledged to cease utilizing “non-public data” from impartial sellers on its platform to supply insights into its personal merchandise to compete in opposition to these retailers. Amazon additionally agreed to not discriminate in opposition to sellers in its Prime membership service and let Prime members freely select any supply service.
The settlement permits Amazon to keep away from a authorized battle with the E.U.’s prime antitrust watchdog that might have ended with large fines, value as much as 10% of its annual worldwide income.
“We are happy that we’ve addressed the European Commission‘s considerations and resolved these issues,” Amazon stated in a ready assertion.
The settlement, which solely applies to Amazon’s business practices in Europe, follows concessions the corporate supplied in July to resolve two EU antitrust investigations. Under the settlement introduced Tuesday, Amazon made enhancements to these preliminary proposals.
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