After threat from Samsung, Google scrambles for new AI-powered search engine: report

While Google has dominated the search marketplace for years, Microsoft is all set to tackle the tech big with its AI-powered Bing search engine. According to a report within the New York Times (NYT), South Korean phone-maker Samsung is reportedly seeking to exchange Google with Bing because the default search engine on its units.

This comes as a giant setback for Google since Samsung is the second-largest smartphone producer globally and makes use of Android working system in its units.

According to the NYT report, an estimated $3 billion in annual income was at stake with the Samsung contract. An further $20 billion is tied to the same Apple contract that will probably be up for renewal this 12 months.

As of January 2023, on-line search engine Bing accounted for 8.85% of the worldwide search market, whereas Google had a share of round 84.69%, based on Statista.

Meanwhile, Google can be seeking to revamp its search merchandise, together with creating a completely new AI-powered search engine, the report mentioned.

The tech main is growing a completely new AI search engine, named “Magi,” that might supply a extra tailor-made expertise to customers. It can be planning so as to add AI companies to its current search engine, and reportedly expects to launch these instruments for public use subsequent month.

This comes after Alphabet CEO Sundar Pichai repeatedly mentioned that the corporate doesn’t wish to rush into releasing AI merchandise. Pichai additionally mentioned that Google was being cautious about rolling out extra superior AI to make sure that society might adapt to the brand new know-how.

In a latest interview with CBS’s 60 Minutes, Pichai known as synthetic intelligence “the most profound technology humanity is working on.”

In the identical interview, Pichai mentioned that the push to undertake synthetic intelligence know-how have to be effectively regulated to keep away from potential dangerous results.

“We don’t have all the answers there yet, and the technology is moving fast,” Pichai mentioned. “So does that keep me up at night? Absolutely.” The NYT report quoted him as saying.

Among the dangers of generative AI that Pichai highlighted are deepfake movies.

“Anybody who has worked with AI for a while, you know, you realise this is something so different and so deep that we would need societal regulations to think about how to adapt,” he mentioned.

Recently, OpenAI CEO Sam Altman mentioned the corporate is just not coaching GPT-5, the successor to its GPT-4 language mannequin.

This comes after Tesla CEO Elon Musk, Apple cofounder Steve Wozniak amongst others have known as for a pause on coaching AI fashions extra highly effective than OpenAI’s GPT-4.

Stay on prime of know-how and startup news that issues. Subscribe to our day by day e-newsletter for the most recent and must-read tech news, delivered straight to your inbox.