By Alberto Amalfi | @Tennis_Now | Monday, March 18, 202
The Miami Open can financial institution on Itaú Unibanco’s sponsorship by means of 2028.
The Brazilian financial institution introduced at this time it has renewed its title sponsorship of the Miami Masters 1000 occasion by means of 2028.
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The financial institution stays the presenting sponsor of the following 5 editions, sustaining the “presented by Itaú” branding.
This initiative, orchestrated by the GALERIA.ag company, will happen on March 20 at 11:35 am ET, simply after the qualifying stage, which marks the start of the match.
To have a good time this renewal, a brand new custom will probably be launched within the match this 12 months: the First Serve, that’s, the primary inaugural serve within the historical past of tennis to be struck by athlete Rafael Padilha, from the Rede Tênis Brasil (Tennis Brazil Network) challenge, supported by Itaú Unibanco.
Born within the metropolis of Porto Alegre, Padilha took up tennis at simply 9 years of age and had his first contact with the game by means of this initiative. The eldest of seven siblings, Padilha was the highest participant within the state rating for 2 successive years within the below 12, 14, 16 and 18 classes, taking part in in Brazilian and ITF Juniors tournaments, such because the Banana Bowl and the Brazil Juniors Cup.
Still by means of the challenge, in 2023 he went into the backstage of the Miami Open match, practiced on its courts, and met a few of his primary idols – amongst them, Carlos Alcaraz, at present the world’s quantity 2, and Brazilians Beatriz Haddad Maia and Thiago Monteiro.
“We believe that sport has the power to change people’s lives. That’s why it’s such a strong pillar of activity at Itaú. Our support ranges from projects that use sport as a means to develop Brazilian children and youngsters to those focused on high performance, such as the Miami Open. We support social actions such as Rede Tenis Brasil, Bola Dentro (Ball In), Instituto Guga Kuerten and Tenis para Todos Paraisópolis (Tennis for all Paraisópolis). We are also proud to support the talented Brazilian tennis player Bia Haddad since 2023, showcasing our commitment to helping the sport grow in Brazil and promoting the development of young athletes”, says Eduardo Tracanella, Itaú Unibanco’s Chief Marketing Officer.
Itaú Unibanco’s relationship with tennis dates again to the Nineteen Seventies, with Itaú Tennis Cup, and goals to function in all areas of the game: academic, youth improvement and excessive efficiency.
By renewing this dedication, the financial institution stated it “reaffirms its support for the values and traditions of sport in Brazil, consolidating its presence in the international tennis arena and showcasing mutual trust and determination to promote high-performance tennis.”
This 12 months, Itaú Personnalité’s presence is expanded with an unique lounge with a view of the principle courts, geared up with a bar, tables, armchairs to chill out and the presence of a DJ, in addition to an interactive photograph area.
First Serve: a brand new custom began by Itaú on the Miami Open
From the alleys of Vila Kédi in Porto Alegre, Rafael Padilha is an excellent athlete coming by means of the challenge.
At the age of 9, he had his first contact with tennis by means of the Rede Tênis Brasil challenge.
The path taken by this younger man has led him on to a place of excessive accountability on the subsequent Miami Open: he’ll make the match’s first serve, an unprecedented feat within the historical past of world tennis, and simply led by Itaú.
Inspired by gamers reminiscent of Bia Haddad and Carlos Alcaraz, Rafael faces challenges in Brazilian and ITF Juniors tournaments, together with famend competitions such because the Banana Bowl and the Brazil Juniors Cup.
Padilha additionally invests time in learning English to attempt for a scholarship at a U.S. college.
“He’s not only a talented competitor on the courts, but also a young man who understands the importance of dedication and education to progress. We are proud, here at Itaú, to support projects that boost opportunities through sport”, provides Tracanella.
Photo credit score:
Itaú Unibanco/Miami Open
Source: www.tennisnow.com