Tennis Paradise shall be much more partaking this March.
Welcome to the brand new period of Tennis Paradise.
The BNP Paribas Open in the present day introduced a number of upgraded facilities, companions and new occasions forward of the 2023 match, which shall be held on the Indian Wells Tennis Garden on March 6-19.
The new period of Tennis Paradise will function an enhanced on-site retail expertise; a trio of prestigious model companions; quite a lot of new meals and beverage choices; and the first-ever BNP Paribas Open Junior Championships for followers to get pleasure from freed from cost.
“The 2023 edition of Tennis Paradise is shaping up to be the best one yet,” stated Tournament Director Tommy Haas. “With a completely revamped retail experience, a host of new fan activations and events, and of course – the best tennis players in the world competing for the title, we couldn’t be more excited to welcome fans to the Indian Wells Tennis Garden this March.”
New Enhanced On-Site Retail Experience in Partnership with Legends
The BNP Paribas Open has partnered with world premium experiences firm Legends to function an enhanced on-site retail expertise on the two-week match. Legends’ Global Merchandise division will present an unparalleled retail expertise with expanded merchandise choices to all followers visiting the Indian Wells Tennis Garden.
Legends’ absolutely built-in retail and merchandising vertical resolution works with world-class purchasers across the globe throughout e-commerce, in-venue retail, massive scale dwell occasion, brick and mortar retailer operations, licensing, and buyer merchandise. This consists of huge expertise creating and working on-site retail at among the world’s largest sporting occasions and premier venues together with the Super Bowl, PGA Championship, SoFi Stadium and extra.
2023 Sponsor Portfolio and Activations Set to Enhance Fan Experience
Quite a few high-profile manufacturers have joined the BNP Paribas Open’s rising sponsorship portfolio this yr, serving to to convey the fan expertise to life in Tennis Paradise by means of particular on-site activations over the course of two weeks.
German premium automaker BMW returns because the Official Car of the BNP Paribas Open, with quite a few autos on show all through the Indian Wells Tennis Garden at some stage in the match, highlighted by a three-car show exterior of Stadium 2. Fans will be capable to expertise a number of new BMW fashions, together with two all-new fully-electric autos, the BMW i4 sedan and BMW iX Sports Activity Vehicle, and work together with firm representatives to study concerning the distinctive options of every mannequin, arrange check drives, and extra.
Seabourn – the chief in ultra-luxury ocean and expedition journey – will turn into the Official Cruise Line of the match. Seabourn will debut a hospitality lounge on website, offering followers with a shocking oasis showcasing the cruise line’s most coveted locations and elevated luxurious aesthetic. Seabourn’s premium journey choices embrace smaller, extra intimate ships with solely 250-600 friends, personalised one-to-one service, and up-close expedition experiences.
Maestro Dobel rounds out the brand new additions to the match’s roster of companions. As the Official Tequila of the BNP Paribas Open, Maestro Dobel will maintain followers in Tennis Paradise refreshed, relaxed and hydrated.
The tequila model may also provide up its signature Ace Paloma because the “Official Cocktail of the BNP Paribas Open” for patrons on-site on the Indian Wells Tennis Garden, out there at their centrally positioned branded and shaded bar.
Hollywood Icon Pink’s Hot Dogs Highlights Elevated Food & Beverage Offerings
A brand new period of meals and eating choices may also greet followers in Tennis Paradise in 2023.
Legendary Hollywood joint Pink’s Hot Dogs shall be serving up their well-known franks to patrons on the Indian Wells Tennis Garden. Pink’s has been a Southern California staple since 1939 and shall be feeding followers in Tennis Paradise by means of the match with a concession possibility at Stadium 2.
Additionally, the match will welcome in new concession idea Lionel’s Fountain from famend chef and restauranteur Christian Page, with a everlasting location in Stadium 1 close to Stadium Plaza. Also new to Stadium 1 is Handel’s Homemade Ice Cream, which is able to assist followers in Tennis Paradise cool off with their scrumptious frozen treats. Chef Tanya’s Kitchen, a vegan specialty restaurant based mostly out of Palm Springs, may also be part of the Food Village lineup in 2023.
Local Palm Desert favourite Ristorante Mamma Gina will return in 2023, with its location on-site transferring to Stadium 2.
Tournament to Debut First-Ever Junior Championships
While the ATP and WTA stars will proceed to take middle stage in Tennis Paradise, the 2023 BNP Paribas Open will provide extra tennis than ever earlier than for followers to get pleasure from. The first-ever BNP Paribas Open Junior Championships shall be held through the second week of the match, providing promising junior tennis gamers the chance to play alongside the professionals. This mixed boys’ and ladies’ occasion shall be an ITF Level 1 match and have junior gamers from the United States and Canada, with plans to broaden to a full worldwide participant discipline in 2024.
In addition, a brand new, free Family Day occasion shall be held on Saturday, March 4, and welcome households with kids of all ages for a bunch of enjoyable actions together with tennis, dwell leisure, arts and crafts, video games and extra.
Tickets and packages for the 2023 BNP Paribas Open are actually on-sale on-line at tennisparadise.com, by way of cellphone at 800.999.1585 (Option 2), or in-person on the Indian Wells Tennis Garden Box Office.
Photo credit score: BNP Paribas Open Facebook