Europe’s high soccer nations face a broadcast blackout for this yr’s Women’s World Cup until media can enhance on their “disappointing” affords for the rights, FIFA President Gianni Infantino mentioned.
Offers from “Big 5” European international locations weren’t acceptable to soccer’s world governing physique and a “slap in the face” of the gamers and “all women worldwide”, Infantino mentioned.
The ‘Big 5’ nations are Britain, Spain, Italy, Germany and France.
“To be very clear, it is our moral and legal obligation not to undersell the FIFA Women’s World Cup,” Infantino mentioned at a World Trade Organization assembly in Geneva.
“Therefore, should the offers continue not to be fair, we will be forced not to broadcast the FIFA Women’s World Cup into the ‘Big 5’ European countries.”
The World Cup, being co-hosted by Australia and New Zealand, begins on July 20.
Infantino mentioned broadcasters had supplied solely $1 million-$10 million for the rights, in comparison with $100 million-$200 million for rights to the boys’s World Cup.
Due to the time-zone distinction, Women’s World Cup matches shall be held exterior prime-time viewing hours for European markets however Infantino mentioned that was no excuse.
“Maybe … it’s not played on prime-time in Europe, but still, it is played at 9 a.m. or 10 a.m., so it is quite a reasonable time,” he mentioned.
Some 1.12 billion viewers tuned into the 2019 Women’s World Cup in France throughout all platforms, in line with a FIFA audit of the event.
Source: sportstar.thehindu.com