Chilean defender Gonzalo Jara, extensively remembered for sticking his finger up Uruguay’s Edinson Cavani’s bottom on the 2015 Copa America, has grow to be the face of a marketing campaign to advertise prostate testing for most cancers prevention in his nation.
Images of the centre-back went viral eight years in the past as he grabbed Cavani’s bottom and caught his finger up it through the Copa America’s quarterfinal conflict between Chile and Uruguay.
Jara’s gesture, dubbed “the finger of god”, earned him a three-match suspension, which dominated him out from the remainder of the match. His nation went on to win the title by defeating Argentina within the closing.
His unforgettable motion is now getting used as a part of TNT Sports Chile’s “Get your prostate checked, champion” marketing campaign to lift consciousness amongst spectators of subsequent month’s derby between Universidad de Chile and Colo Colo.
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Jara, a former participant for each groups, now seems on a web site the place the general public can register an over-45-year-old supporter of one in all these golf equipment to acquire a free prostate antigen check.
“I’ve been dodging the finger issue for eight years, but now that the Superclasico is coming up, the time has come,” says Jara in a promotional video of the marketing campaign saying September 3 because the National Prostatic Testing Day.
Francisca Mora, advertising supervisor of Warner Bros. Discovery, added: “Almost 70% of our viewers are men, and a significant number are over 45 years old.
“With that in mind, and to take care of an important member of this great football family, we take advantage of this Superclasico to make a call for prevention and self-care of prostate cancer.”
According to Dr Bruno Nervi, president of the Chile Sin Cancer Foundation – additionally participating within the marketing campaign – 40 p.c of prostate most cancers diagnoses are made in a late stage, resulting in greater than 2,000 deaths a 12 months within the nation.
The 37-year-old Jara has received 115 worldwide caps and is with Coquimbo in Chile’s high flight after stints in England, Germany, Argentina and Mexico.
Source: sportstar.thehindu.com