MUMBAI: The IPL title sponsorship sport has simply bought greater. TOI has learnt that Tata Sons on Friday matched the Aditya Birla Group’s whopping Rs 500 crores bid per yr (Rs 2500 cr in all) to be the title sponsors for the high-profile T20 league for the subsequent 5 years- for the 2024-28 cycle.
TOI had completely reported on Jan 14 that the ABG Group had put in a Rs 500 crore bid per yr (Rs 2500 cr in all) to be the title sponsors for the high-profile league for the subsequent 5 years. Tata Sons paid Rs 670 crores for the final two IPL seasons-2022 and 2023. There will likely be 74 matches in IPL 2024, whereas the BCCI plans to extend the variety of video games within the league to 84 in 2025 and 2026 and 94 in 2027.
As per the principles made by the BCCI for the IPL title sponsorship bidding course of, Tata Sons had the primary proper of refusal, however they needed to match the best bid -Rs 500 cr per yr by the ABG Group -to retain the rights. The Tata Sons needed to match the bid by 5pm on Friday, and so they certainly did that earlier than the deadline.
The BCCI had floated the tender on December 12, 2023.
TOI had completely reported on Jan 14 that the ABG Group had put in a Rs 500 crore bid per yr (Rs 2500 cr in all) to be the title sponsors for the high-profile league for the subsequent 5 years. Tata Sons paid Rs 670 crores for the final two IPL seasons-2022 and 2023. There will likely be 74 matches in IPL 2024, whereas the BCCI plans to extend the variety of video games within the league to 84 in 2025 and 2026 and 94 in 2027.
As per the principles made by the BCCI for the IPL title sponsorship bidding course of, Tata Sons had the primary proper of refusal, however they needed to match the best bid -Rs 500 cr per yr by the ABG Group -to retain the rights. The Tata Sons needed to match the bid by 5pm on Friday, and so they certainly did that earlier than the deadline.
The BCCI had floated the tender on December 12, 2023.
BCCI retires MS Dhoni’s Iconic Jersey No 7 to honour his contribution to Indian cricket
Source: timesofindia.indiatimes.com