MUMBAI: Dream XI, a well-liked fantasy gaming platform, has acquired the Team India jersey lead sponsorship rights from 2023-27, as per a dependable supply. Dream XI will thus change ed-tech agency Byju’s-which was the lead Team India jersey sponsor from 2019 until March this year- on the Team India jersey for the subsequent 4 years. The BCCI will come out with an official announcement on this regard quickly, it’s learnt.
Dream XI was the title sponsor of IPL-2020 after the event’s unique title sponsor, Vivo, a Chinese smartphone producer, backed out following a public backlash in opposition to Chinese firms amid the India-China border dispute. As per reviews, the BCCI had saved the bottom value of the primary sponsor on the jersey at a ‘modest’ Rs 350 cr.
The Board had final month roped in sports activities attire big Adidas as Team India’s new equipment sponsor.
Companies within the betting, cryptocurrency, tobacco, and real-money gaming sectors have been barred by the BCCI from bidding for Team India sponsorship rights. Byju’s was paying the BCCI Rs 5.5 cr for each bilateral match and Rs 1.7 cr for each ICC match, however the BCCI is prone to get a lesser determine from the brand new deal than the earlier sponsor.
Dream XI was the title sponsor of IPL-2020 after the event’s unique title sponsor, Vivo, a Chinese smartphone producer, backed out following a public backlash in opposition to Chinese firms amid the India-China border dispute. As per reviews, the BCCI had saved the bottom value of the primary sponsor on the jersey at a ‘modest’ Rs 350 cr.
The Board had final month roped in sports activities attire big Adidas as Team India’s new equipment sponsor.
Companies within the betting, cryptocurrency, tobacco, and real-money gaming sectors have been barred by the BCCI from bidding for Team India sponsorship rights. Byju’s was paying the BCCI Rs 5.5 cr for each bilateral match and Rs 1.7 cr for each ICC match, however the BCCI is prone to get a lesser determine from the brand new deal than the earlier sponsor.
Source: timesofindia.indiatimes.com