An AI that tracks digital advertisements’ vitality consumption may assist tech firms and advertisers to behave extra sustainably
Technology
18 November 2022
Displaying adverts and working code that measures their efficiency place additional vitality calls for on gadgets Ian McKinnell/Alamy
Many web customers are proven hundreds of adverts a day, and all these advertisements use an enormous quantity of vitality, say researchers.
“Online advertising consumes more than we think, comparable to a small country,” says Patricia Callejo on the UC3M-Santander Big Data Institute in Spain.
Callejo and her colleagues labored with Cavai, an promoting tech firm primarily based in Norway, to develop CarbonTag, a system to assist account for vitality use and any related greenhouse fuel emissions …
Article amended on 18 November 2022
We clarified the research’s assumptions concerning the variety of web customers and what number of advertisements they see.