Los Angeles:
The Warner Bros. Film Group within the United States has issued a public apology about social media exercise regarding the ‘Barbenheimer’ meme, which has prompted outrage in Japan, Variety reported. “Warner Brothers sincerely apologises for its recent insensitive social media engagement.” “The studio sincerely apologises,” the agency wrote in an e mail to Variety on Tuesday.
This comes after public criticism of Warner in Japan, the launch of an internet petition towards the studio, and an sudden step by Warner’s Japanese distribution arm.
Warner Bros. Japan issued an announcement on its official Japanese-language Barbie Twitter account on Monday, criticising the studio’s U.S. division for taking part within the ‘Barbenheimer’ social media frenzy.
The Barbie US Twitter account has interacted with some fan posts concerning ‘Barbenheimer,’ which alludes to the simultaneous summer time releases of Universal’s Oppenheimer and Warner Bros.’ Barbie.
Both movies had been launched on July 21 in North America and plenty of abroad areas and shortly turned field workplace smashes. During their debuts, they helped propel the field workplace to its fourth highest-grossing weekend in historical past.
Oppenheimer has not but been launched in Japan, and no launch date has been set. While the movie debates the difficulty of whether or not bombings finally saved lives and introduced world peace, the present conflict highlights the enduring sensitivity of the nuclear weapons debate in Japan, as per Variety.
According to some estimates, the 2 atomic bombs launched by the United States on Hiroshima and Nagasaki in 1945 killed as many as 250,000 folks.
“We consider it extremely regrettable that the official account of the American headquarters for the movie ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans,” Warner Bros. Japan wrote in an announcement printed on the ‘Barbie’ Japan Twitter profile. “We take this situation very seriously. We are asking the U.S. headquarters to take appropriate action. We apologize to those who were offended by this series of inconsiderate reactions. Warner Bros Japan.”
In response to 1 ‘Barbenheimer’ fan artwork poster depicting Margot Robbie’s Barbie perched on Cillian Murphy’s J. Robert Oppenheimer’s shoulders in entrance of a flaming atomic mushroom cloud, the ‘Barbie’ U.S. Twitter account tweeted, “It’s going to be a summer to remember.” Twitter, now often called X, up to date the tweet with a group remark explaining the historic background of the mushroom cloud image.
“At 8:15 a.m. on August 6, 1945 (Showa 20 Hiroshima for the first time in human history,” the Twitter word reads. “The particular nature of the damage caused by the atomic bombs is that mass destruction and mass murder occurred instantaneously and indiscriminately.”
“At 8:15 a.m. on August 6, 1945 (Showa 20), an atomic bomb was dropped on Hiroshima for the first time in human history. The particular nature of the damage caused by the atomic bombs is that mass destruction and mass murder occurred instantaneously and indiscriminately,” pic.twitter.com/9smEuJ8J3E
— (@Boshio55) August 1, 2023
In Japan, the ‘Barbenheimer’ craze has drawn criticism for trivialising the horrific disaster wrought by atomic bombs. In latest days, the hashtag #NoBarbenheimer has been trending throughout the nation.
(Except for the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)
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