At a time when multidimensional leisure is slowly taking centre stage, Vineet Singh Hukmani has ventured into the world with music at its core. The Delhi-based singer not too long ago launched a superhero comedian ebook, Run Storm and The Hope Star. A QR code embedded in it, when scanned, performs his tune Run! Run! Run! and a 3D movie that includes a superhero he coined, Run Storm.
He tells us, “All my life, I’ve seen music come last in the sequencing of things. Comic books came first and then with the advent of technology, decades later, those comic book stories were transformed into large cinematic experiences. Music was always used as a backdrop. I wanted a song to come first in this sequence, powerful enough to create a and soon a game.”
At the time of conceptualisation stage, Hukmani reveals he was down with viral. “Writing the song pushed me to activate my hope and energy again. That made me feel that all of us have a superhero within that is needed to deal with life’s everyday problems. (actor and fitness enthusiast) Milind Soman, my running superhero, expressing his love for Run Run Run was such a highlight!” beams Hukmani, calling impartial musicians “born superheroes as we have to fight great odds”.
The musician, who has songs equivalent to Jab the World in Rock, I Pray in Melodic Rap and Turning Back Time in Pop to his credit score, appears at this as a possibility for different musicians to collaborate with, by way of this primary ever music multiverse.
“I invite artistes to bring their songs and persona to join RUN STORM’s intergalactic adventures and take the story further with me, in episodic fashion. This will help us differentiate together, and give young audiences seeking multiversal entertainment something to get fascinated by. It’s time to move the unidimensional and undifferentiated commodity that is music to a new age collaborative space that is larger than its individual creators,” he explains.
Talking about the way forward for multiverse in music, Hukmani says, “It’s first about a realisation and then execution of a vision in the artiste community. The realisation dawns from the fact that young audiences have changed. They lead multiversal lives themselves from their day studies/jobs to say stand up comedy or baking on instagram to gaming avatars with totally different personalities! They therefore seek multiversal entertainment and we as musicians must seek to deliver on that need of theirs.”
Source: www.hindustantimes.com