After Justin Bieber furiously known as his new H&M merchandise line “trash” and claimed he did not authorize the designs, the fast-fashion firm stated in a press release that it had adopted “proper approval procedures.”
Bieber posted about his frustrations in an Instagram story on Monday. “I didn’t approve any of the merch collection that they put up at H&M… all without my permissions and approval SMH I wouldn’t buy it If I were you,” Bieber wrote to his 270 million followers.
“The H&M merch they made of me is trash and I didn’t approve it, don’t buy it,” he continued in a second story post.
A spokesperson for H&M refuted Bieber’s claims in a statement to BuzzFeed News.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” the statement reads. “Out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”
According to a Bieber fan web page, @jbiebertraacker, the H&M merchandise included a quick sweatshirt gown that includes a black-and-white image of Bieber himself, and a vivid pink oversize hoodie studying: “I miss you greater than life.” That line is a lyric from Bieber’s hit track “Ghost.”