Greta Gerwig’s Barbie, which launched on July 21, has acquired glowing opinions and a large field workplace pull worldwide. Audiences have been additionally posting about carrying pink to look at the movie based mostly on the Mattel toys, which has now changed into a viral social media pattern. Actor Lisa Ray appeared much less impressed with the obsession over Greta Gerwig’s movie and took to Twitter searching for solutions. (Also learn: Mira Kapoor opinions Margot Robbie and Ryan Gosling’s Barbie: ‘Hollywood cannot do song-and-dance like Bollywood’)
Lisa Ray on Barbie advertising and marketing
Lisa took to Twitter on Friday night and addressed the ‘woke’ millennials as she wrote, “Genuine question to the Woke millennials and Gen Zers: how are you not only not up in arms over the Barbie movie – which is really a huge marketing push for an agent of female oppression cloaked as a movie – but many of you are also participating in Barbiecore and posting cute photos in hot pink?”
She additional added, “How?! I see young influencers who raise the alarm against social inequalities and sexism and yet are fervently celebrating a movie that not matter how subversive, brings unwelcome Barbie standards and it’s legacy to the next generation of girls.”
Concluding her tweet, Lisa mentioned that her understanding of the whole consideration given to the Barbie pattern is as a result of the advertising and marketing workforce of the movie have been linked with them. “I can only think that marketing budgets got to them. Please enlighten.” she wrote.
User reactions
Reacting to Lisa’s tweet, many reacted to the feedback. One person wrote, “What’s a ‘woke’ millennial? A lot of millennials are reaching 40s. A lot of youngsters start as idealists and become pragmatic as they grow older. So, it’s very weird when gen Xers or boomers use woke in a disparaging manner. Boomers were bloody hippies when they were young.” Another requested, “The movie is exactly opposite of what you would expect a Barbie movie to be. Have you watched it?” A second remark learn, “Hey Lisa, The movie is absolutely opposite of what you are saying.” “Have you seen the movie?” requested one other.
More about Barbie
Barbie stars Margot Robbie as Barbie and Ryan Gosling as Ken, together with a solid that features names like America Ferrera, Simu Liu, Dua Lipa, Emerald Fennell, Issa Rae, Kate McKinnon, Michael Cera and Will Ferrell. The movie’s premise learn, “After being expelled from the utopian Barbie Land for being less-than-perfect dolls, Barbie and Ken go on a journey of self-discovery to the real world.”
The Hindustan Times evaluation of Barbie learn, “Greta is also quite indulgent with the satirising, constantly reiterating how she’s remodelling the Barbie myth. The humour, hence, lands only occasionally, even though one silently admires the shots fired with every line. But the tone, a mix of self-awareness and spelling everything out, remains consistent throughout.”
Source: www.hindustantimes.com