The announcement of actor Ranveer Singh reportedly changing actor Shah Rukh Khan within the Don franchise was purported to coincide with Singh’s birthday on July 6. But, the teaser launch of Prabhas’ Salaar led Don 3 makers push their plans, with no particular date in sight, as in addition they have to think about the deliberate launch of Jawan’s teaser later this month.
While clashes between films have lengthy been a trigger for concern amongst filmmakers, the emergence of insecurities surrounding clashes between teasers seems to be a comparatively new phenomenon within the business.
“When two teasers are released simultaneously, the attention from the audience gets distributed. Toh agar mauka hai toh what’s the harm in releasing it another day,” says director Anees Bazmee, including it’s not about competitors. He goes on to recall how makers would put out the news in papers up to now and states, “But ab toh poora zamaana hi alag hai. Every producer is conscious in planning and I don’t find it wrong because if someone is putting their heart and soul into a film, he would want to market it well.”
In settlement with Bazmee is producer Ramesh Taurani, sharing that each time they market a movie, the workforce tries and determine what else is popping out to keep away from the conflict. “It’s better to not let media’s attention get diverted for that one particular day. It becomes all the more important in today’s day and age because social media is very quick to pick it up, to create reels and other forms of content. And most importantly, to avoid any kind of comparisons,” he explains.
Director Mrighdeep Lamba, who’s awaiting the discharge of his movie Fukrey 3 later this 12 months, however he additionally needed to postpone it to keep away from clashes with different large banner films agrees with Taurani. “Social media is too crowded and there are already fan made teasers and trailers doing the rounds. So in good sense, one would avoid coming out in a crowded situation,” he says however is fast so as to add, “Having said that, I am sure there must be another reason and Don 3 teaser did not release, and it has anything to do with Salaar’s teaser.”
Calling the teaser conflict “sheer foolishness”, commerce analyst Komal Nahta says, “I don’t think it’s being done because of Salaar but if there any truth to it, I don’t feel it’s a big deal. Teaser is a 1 min video and if two of them come out on the same day, heavens won’t fall.”
Trade knowledgeable Atul Mohan believes since no one is spending any cash in watching the teaser, it does probably not matter what number of teasers are launched in a day. “Moreover, after a teaser is released, the discussions around it last only for a couple of hours. Jisko react karna hai, wo kardega,” he provides.
While most of them mentions social media buzz as the explanation for avoiding conflict, director Anil Sharma, who has Gadar 2 lined up for launch, feels this dialogue holds no potential. “I feel content has to be strong enough to catch people’s attention. If that is good, you do not have to bother about which film’s teaser is released with yours or whether the audience is going to watch it or not. Unhe accha lagega toh wo 100 baar bhi dekhenge, aur nahi accha lagega toh doosri baar bhi nahi dekhenge.,” he says.
Sharma additional recollects the bygone period when all these discussions wouldn’t even matter. “Pehle toh 4 films bhi ek saath release hojaati hain. In fact, my film Gadar was released along with Lagaan and both did very well. Nothing affects good content,” he tells us.
Source: www.hindustantimes.com