2023 is popping out to be fairly an eventful 12 months for Hindi cinema. From quite a lot of movies luring audiences again to cinemas, to ticket pricing methods getting used as tricks- the business is on it’s toes with dogged willpower.
Maybe that is why no person is keen to take possibilities with both their product, and even the proper launch date. In the previous two months itself, a number of biggies have been postponed to later dates. This fixed reshuffling: why is that this taking place, and what’s the long run affect on different movies already scheduled on sure dates?
FILM–ORIGINAL DATE–NEW DATE
Animal – August 11- December 1
Fukrey 3- November 24- December 1
Jawaan- June 2- September 7
Yodha- July 7- December 15
Dream Girl 2- July 7- August 25
Ranbir Kapoor’s Animal is among the many most anticipated releases of the 12 months. Despite releasing a pre-teaser, the movie has been shifted from August 11 to December 1. Murad Khetani, co producer of the movie, tells us, “It’s the same reason our director mentioned in the video that was released on social media by us all yesterday. We want to give a great end product to the audience and we don’t want to take away from our director’s eventual vision.”
Two’s a celebration, three’s a crowd- December 1 additionally has Fukrey 3 and Meghna Gulzar’s Sam Bahadur up for a launch. And Ronnie Screwvala, producer of the latter, is in no temper to vary the date. “Our date was already announced. It’s the content which works today, it is not about the opening on a Friday, audiences can decide,” he tells us.
MORE SHIFTS IN THE OFFING
Trade analyst Taran Adarsh additionally predicts that extra movies are going to get postponed, due to Animal being shifted. “Whenever a big films gets postponed- like Adipurush was at the start of the year from January to June, and now Jawaan, all other films lined up for release in the month get automatically shifted, they have no other choice,” he causes.
Khetani provides that the business has barely recovered from the Covid pandemic, and there are extra shifts sure to occur, “The after effects are still a major factor in figuring out the release of a film. The other issue that filmmakers have is to get the film ready with a certain standard be it in VFX or sound or post-production. Hence a lot of dates have moved in this year and I’m sure that’s going to be the case for many movies still.”
THEATRES REACT
How do theatres deal with this date change, contemplating they need to chalk out present timings for a number of movies, accordingly? A multiplex consultant shares that such shifts depict that there’s ample provide of excellent amount content material, “These shifts are not a concern at all. It makes it possible for audiences to enjoy a wider range of movies over a longer period of time, instead of facing the situation where they have to make a choice. It also allows more audience to enjoy a movie. This, in a way is good for the industry as well for the consumers,” he says, not wishing to be named. But a stark distinction is echoed by Manoj Desai, govt director, G7 Multiplex and Maratha Mandir cinema, “Humein bauhaut takleef hoti hai, jab release dates change hoti hain. We don’t have any other films then at that moment to screen when something gets postponed.”
Source: www.hindustantimes.com