Actor Adah Sharma is overwhelmed that the much-talked about movie, The Kerala Story, accomplished 50 days of its profitable theatrical run on June 24. “It’s a huge celebration not only for the cast and makers, but also for the entire industry,” says an excited Sharma, including, “We’ve completed 50 days on the big screen, I’m sure OTT par bhi jaldi aa hi jayegi.”
Some experiences claimed that the movie has launched on a streaming platform on June 23, nevertheless it seems to be false. “A film can come out on OTT only once it is out of the theatres, so let’s wait. From what I know, and whatever the production team has told me, they’re thinking which OTT platform they’re going to give the film to. Since, it has done exceedingly well in theatres, web release also has to be a thoughtful decision,” says the actor, who essayed the lead position within the Sudipto Sen directed movie, primarily based on the lives of younger ladies who’re transformed to Islam, and compelled into terrorist organisation ISIS.
There has been a chatter across the delay within the movie’s OTT launch, and Sen, in a current interview said that its unprecedented field workplace success has “irked many” within the movie business that has “ganged up to punish” them. Mention this to Sharma, and she or he says, “A film doing well at the box office, is good for everyone. It’s a blessing for theatre owners because it is bringing revenue to the industry, and so many more films get made with all the profits that come in. Why would it irk anyone? I recently visited Karnataka and shows are going house full there, even today.”
Given the controversies and accusations of political propaganda, rumours have been circulating that main streaming platforms are ‘somewhat hesitant to acquire rights’. Dismissing these speculations, Sharma clarifies, “I don’t think that’s true. It was only initially that we faced flak [for whatever reasons], but after people watched it, and it did such good business, I’ve only been hearing good things about the film. There are testimonials from the girls on whom the film is based. One thing that this film has taught us is that you cannot generalise. You can’t deny something just because it has not happened to you,” notes the actor.
The 31-year-old asserts that the movie’s field workplace assortment not solely shut the naysayers, however proved that solely good content material works. “It feels really nice to make space in the hearts of audience, and that’s what we have managed to do with this film. People have so much to say… what more you can ask for! No amount of promotion or marketing can give you this kind of satisfaction,” she beams.
Made within the price range of ₹40 crore, The Kerala Story has amassed over ₹300 crore in home and abroad collections, solidifying its place because the third-highest grossing Hindi movie of 2023.
Ask Sharma how does it really feel to be part of a ₹300-crore membership movie and she or he falls of phrases to specific the sensation. “More crores coming in means, more number of people are watching it in theatres. That’s the high I enjoy. You can see the reactions on social media. Audiences are calling it, ‘hamari film’. It’s not the controversy that makes a film work, but its content and intention with which it has been made. All this has still not sunk in,” she ends.
Source: www.hindustantimes.com