NBCUniversal introduced Friday morning that its longtime promoting chief, Linda Yaccarino, was leaving efficient instantly, fueling hypothesis that she was on her method to lead Twitter.
Elon Musk is in talks to rent Ms. Yaccarino as chief govt of Twitter, two folks with data of the matter stated. The talks are at a sophisticated stage, stated the folks, who spoke on the situation of anonymity as a result of the conversations are confidential.
Ms. Yaccarino has been in discussions with Mr. Musk for weeks, they stated. Last month, Ms. Yaccarino interviewed Mr. Musk onstage at an promoting occasion in Miami.
“We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s advertising sales business, and for the innovative team and platform she has built,” stated Mike Cavanagh, who has been operating NBCUniversal. “Linda has made countless contributions to the company during her 12-year tenure, and we wish her the best.”
Ms. Yaccarino stated in a press release, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team.”
Mr. Musk had stated on Thursday that he had chosen a chief govt for Twitter however didn’t determine the chief. In a tweet, he stated “she will be starting in ~6 weeks!” He added that he would stay concerned as govt chair and “C.T.O.,” which generally denotes chief know-how officer, and that he would nonetheless oversee Twitter’s product and software program.
Mr. Musk, who purchased Twitter for $44 billion final 12 months, will retain a agency grip on the corporate even when he names a chief govt. As Twitter’s proprietor, he has put his stamp on it by eliminating greater than 75 p.c of its 7,500 staff, putting in his personal leaders and altering the service’s options and technique. He additionally took Twitter personal, which implies he doesn’t need to disclose company info to the general public.
NBCUniversal’s sudden announcement comes weeks after NBCUniversal abruptly let go its chief govt, and simply days away from the corporate’s largest showcase for advertisers.
Source: www.nytimes.com