Since its inception, Stone Tile International has been on the forefront of product innovation. When Sylvia Benchimol based the corporate in 1992, impressed by the cutting-edge designs rising in Europe, her imaginative and prescient was to convey high-quality porcelain tile resembling cuts of granite, marble and different pure stone to the Canadian mass market.
“My mother was a pioneer in the industry, not only for being a woman but for the very fact that she saw something missing in the market and made it widely accessible,” says Daniel Sultan, Benchimol’s son and now Stone Tile’s president. “Tile was advertised merely for its durability at that time. We’re proud to have been a part of redefining the value of this product in Canada.”
Since his appointment as firm president final spring, Sultan has dedicated to honouring the model’s legacy of innovation. Stone Tile’s revolutionary new e-commerce website encapsulates your complete Stone Tile showroom expertise, making it out there on the tip of a finger. “Being second generation, I believe service is the future, and to bring unparalleled service to our customers, it’s important that technology be leveraged to meet their evolving needs.”
A brand new approach to store
Tile flooring is known to be a type of merchandise you merely can’t purchase on-line. The want to the touch and evaluate choices in individual has made showrooms, up till now, the one viable approach to store the class. While some bigger depots provide on-line purchasing, this route typically “comes at the cost of the showroom experience,” as Sultan places it. He says change has been a very long time coming.
Planned to launch within the spring of this yr, Stone Tile’s e-commerce web site is designed to convey the showroom expertise to the plenty. “Our goal is for this website to engage with consumers in the same way a sales representative would in an actual showroom,” says Sultan. “It will guide them through the ideation, browsing and selection process in a way that feels both efficient and organic.”
A Netflix-style menu design will make the touchdown web page simple to navigate, and by-the-minute stock updates will allow the web site to prioritize the visibility of in-stock objects in order that clients aren’t met with a disappointing backorder immediate upon checkout. The new launch will even function the choice to order free samples on-line and monitor your order. Sultan additionally plans to enhance the positioning with a “Shop the Look” software that imagines what a product will appear to be in your house via digital renderings.
An business game-changer
As the Canadian-based firm enters an thrilling new chapter, it goals to set a precedent throughout the business. “It’s important to us that Stone Tile disproves the belief that you can’t sell flooring products online without sacrificing customer service,” says Sultan. But this technological shift serves as greater than only a modernization for the model—it’s additionally a possibility to optimize the showroom expertise altogether.
Nearly 70 per cent of Stone Tile’s clientele function within the industrial business, and the rest come from mid- to high-end residential. While staying true to the model’s repute of attainable luxurious, Sultan’s imaginative and prescient for the brand new web site is one which facilities on accessibility. The website will join Stone Tile with demographics throughout Canada that don’t have brick-and-mortar places close by, and increase the attain of its catalogue past the bodily showroom. Incentives and loyalty packages will coincide with the launch as nicely—a testomony to Stone Tile’s origins rooted in service and group.
Stone Tile has come a great distance from its humble beginnings behind founder Sylvia Benchimol’s automobile. Today, it’s a nationwide firm with places throughout Canada and greater than 160 staff. As it continues to cement its footprint as a prime participant within the business, its values and modern customer support proceed to set it aside from the competitors.
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Source: canadianbusiness.com