That new components will progressively change the unique, because the couple cautiously reopens Ample Hills shops in Manhattan and Queens, and a brand new manufacturing facility and scoop store in Industry City in Brooklyn. So far, they haven’t any enlargement plans past New York City. “We said yes one too many times,” Mr. Smith mentioned.
Will their try at a second act go smoother than the primary?
Their plan has a current precedent: Last 12 months, the Crumbs founders, Mia and Jason Bauer, purchased again their model for $300 and reinvented it as a grocery store and direct-to-consumer operation, with no shops. Their cupcakes and cookie jars are offered at New York City’s upscale supermarkets, and so they’ve simply raised $1.5 million towards enlargement.
“All that money we spent on landlords and labor wasn’t necessary this time around,” Mr. Bauer mentioned.
But the Ample Hills homeowners are doubling down on brick and mortar. “We want to know our customers again,” said Ms. Cuscuna, 53. She described the feeling of walking into the original store as “surreal.”
Mr. Smith, for his part, characterized his emotional state last week as “excited, grateful and terrified.”
Mr. Brodsky, the Ample Hills investor, isn’t worried. At 84, he has seen a lot.
“They built a brand that’s already been through bankruptcy twice and still exists,” he said. “That doesn’t happen unless you’re doing something pretty special.”
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