Pinduoduo-owned ecommerce platform Temu expands to Japan

Ultra low-cost e-commerce platform Temu, owned by PDD Holdings, has began promoting to Japan, marking its first foray into the Asian market.

The market, the sister website of Chinese low cost ecommerce platform Pinduoduo, ships all the things from clothes to electronics and residential items, primarily from Chinese retailers to clients abroad at all-time low costs.

A drop-down menu on Temu’s web site confirms Japan is without doubt one of the nations it now ships to.

Temu and PDD Holdings didn’t instantly reply to a request for touch upon its current enlargement or future plans.

Temu’s mannequin has thus far confirmed wildly widespread within the West, the place many customers have been battling inflation and a cost-of-living disaster.

Since launching within the United States final September, the Boston-headquartered platform has since expanded to 22 different nations, sitting at or close to the highest of app obtain charts in a lot of them.

Vion Zhi Voon Yau, head of analysis at consultancy Momentum Works, described Japan as an “attractive, affluent” marketplace for Temu. “Whether Temu can adapt the same model effectively and navigate (Japan’s) local nuances remains to be seen,” she mentioned.

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