2023 began off with a bang- Pathaan, Shah Rukh Khan’s massive comeback, delivered on the hype. But it’s been a blended bag put up that, really feel the consultants. Atul Mohan says, “In the case of Pathaan, it was an emotional hit. People just wanted to go and watch it, regardless of the content, to show their support for Khan who was going through a rough patch personally.”
A handful of movies labored, however a much bigger listing, didn’t. What’s fascinating to notice is that Ranbir Kapoor- Shraddha Kapoor’s Tu Jhoothi Main Makkaar, Zara Hatke Zara Bachke, and now Satyaprem Ki Katha (which has solely ran in theatres for five days until now), all household movies/ or within the rom-com area, labored. This alerts that the mid section movies are again to help tentpole movies like Pathaan. “That was very necessary, because these mid segment films are what keep the box office in the green, they keep getting people to cinemas till a big film comes,” says exhibitor Akshaye Rathi.
Taran Adarsh says, “Big films failed, which is disastrous. Kisi Ka Bhai Kisi Ki Jaan was below average, Shehzada was a disaster. The biggest disappointment of 2023 has been Adipurush.”
The Prabhas-led epic, produced on a price range of virtually ₹500 crores, had it’s destiny sealed from the massive drop on it’s first Monday put up launch, with controversies affecting it.
Even different movies like Akshay Kumar’s Selfiee, Ajay Devgn’s Bholaa had huge expectations, and such star led automobiles not delivering had the commerce dissatisfied.
But then got here the storm that was actor Adah Sharma-starrer The Kerala Story on May 5, and proved to be a winner. Director Sudipto Sen feels ladies largely related to the story, “Small and realistic films are creating a new ecosystem, to which people are connecting more. Apparently the ones with an organic connection are the ones working.”
HITS
PATHAAN–512 CRORES
TU JHOOTHI MAIN MAKKAAR–128 CRORES
THE KERALA STORY–211 CRORES
ZARA HATKE ZARA BACHKE–83 CRORES
MRS CHATTERJEE VS NORWAY–23 CRORES
MISSES
SHEHZADA–30 CRORES
KISI KA BHAI KISI KI JAAN–101 CRORES
SELFIEE–17 CRORES
ADIPURUSH–270 CRORES
KUTTEY– 4 CRORES
(All India figures in response to Box Office India and commerce estimates)
Source: www.hindustantimes.com